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At the heart of Heineken’s success lie pure, natural ingredients: malted barley, water, hops, and a small but significant extra called A-Yeast. Heineken’s unique A-Yeast is responsible for the rich balanced taste and subtle fruity notes that have distinguished every single Heineken since the 19th century. Over the years our master brewers continued to perfect their craft. We learned that fermenting our beer in horizontal tanks instead of the industry-standard vertical creates the perfect pressure for our A-Yeast. That’s what gives each Heineken its characteristic balanced, rich taste. We also learned that it takes 28 days to brew a beautiful golden-yellow beer. Sure, that’s much longer than average, but we prefer patience above compromising on quality.